Increase your Klout and start connecting with customers in your area of expertise.
Do you have Klout? Klout is a San Francisco based company that provides social media analytics that measures a users influence across their social networks. Check a Twitter handle’s Klout score simply by double clicking their highlighted @username handle. Twitter is a great platform for connecting with and contacting those within your core community. Reach out to customers and encourage them to visit your blog for more information about your brand.
Improve your klout score http://klout.com/ and gain worthy followers by creating lists of experts related to topics that interest you. But don’t waste your time searching for such experts on twitter’s internal search engine. Instead use: search.twitter.com to apply a deeper more targeted search of your keywords. If you want to keep track of what people are saying on Twitter about your company or your products, search for that keyword then save the search. This will enable you to monitor those conversations and mentions in the future with just one click.